Brand Creative Direction

Branding direction for W.O.W (Water Optimizing Wave) technology. By disrupting the molecular bond between oil and water, the water optimizing waves, W.O.W, transform the cooking reaction. This creates a water barrier that ensures moisture is locked in, dramatically improving the flavor and texture of any dish.

 Photography: Jason Rueger      |     Videographer: Andy Chinn      |     Sound Designer: Liam O'brien